Geo-Fencing: Mobile Advertising

         Advertising on mobile is more important than ever because that is where the customers are.  According to the PewResearch Center, 64% of adults in the United States own a smartphone.  And, they are spending a lot of time on their mobile devices. More than half of the time people spend online now is on mobile devices. Ads perform well on mobile too. Ads generally take up a larger percentage of the screen because the screen is smaller than a desktop or laptop computer. Click through rates are higher on mobile ads than they are on desktop ads according to Search Engine Land.

Benefits of Digital Group Advertising

There are many times when in makes sense for businesses to partner on advertising. Some instances are when they are in the same area, putting on an event together or even if they are in the same business category. For example, many times businesses in the same town or same business district will work together to bring shoppers to the area to benefit multiple shops. Or, businesses work together to host an event that will bring in shoppers for the good of multiple stores. Although usually businesses that sell the same goods view each other as competitors, sometimes there is enough business to go around and they can join forces to target consumers that will shop at multiple businesses in the same genre.

5 Digital Tips for the New Year for Businesses

It is the new year- a time for reorganizing, setting goals and trying to keep resolutions. But, these should not just be personal; business owners should do some “housekeeping” and goal setting for the year ahead. Here are some digital advertising and marketing tips for 2016.

Deals Bring More Sales

There are many places that consumers can find deals for national and local businesses. There are coupons offered in various forms, they enter text and email clubs for discounts and there are places to buy vouchers. Vouchers are like gift certificates, but they have been purchased at a discounted rate. Over the years some large websites have popped up and offered discounted vouchers for what seems like every store.

Off-Site SEO

SEO, or Search Engine Optimization, can be divided into two parts. One is on-site optimization. On-site optimization is the work that is done to a website to make it appear higher in search engine results.  The other is off-site optimization. Both are important and need to be worked on if a business wants their website to appear early in search results.

On-Site SEO

SEO, or Search Engine Optimization, can be divided into two parts. One is on-site optimization and the other is off-site optimization. Both are important and need to be worked on if a business wants their website to appear early in search results.

Why is SEO Important for Local Businesses?

Most business owners have heard that they should invest in SEO or Search Engine Optimization. SEO is the work that goes into a website and a business’ online presence to make it popular to search engines so the website shows up early in search results. 

Signs that You Need A New Website

Having a website for a business is a necessity. Consumers go online to get key information about a business before they call, visit or buy. Here is a checklist of signs a business needs a new website:

What To Do If Your Business Gets a Negative Online Review

There are many websites where people can write reviews about businesses. There are some very popular sites such as Yelp, Google, Facebook, the Better Business Bureau and Angie’s List. And, the list continues to grow as more review sites pop up and online directories add reviewing as a function. There are industry specific review sites too.

Email Marketing Versus Direct Mail

Email marketing remains a very viable way to reach a target audience with a business message. Like direct mail, email is a way to get a dedicated message directly to a person.  Email marketing offers several advantages over direct mail marketing.