Welcome to Shaw Media Digital

Your one-stop shop for powerful digital marketing solutions

Improve your online presence today. Whether you are focused on driving more leads, creating awareness or staying connected with customers to drive repeat business, Shaw Media Digital can help. Look around to see how to boost your business quickly and affordably!


SOLUTIONS
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WEB SITE DESIGN

Make your business credible. All the websites we create have marketing your business as top priority. Plus, our sites all look great on mobile devices, which is a necessity since consumers conduct more searches on their smart phone than on their desktops.

Web Site Design

We offer:

  • Responsive Sites that adjust to look good on any sized screen (desktop, tablet and phone)
  • Smart Phone Optimized Mobile Sites- for those who love their existing site, but need it optimized for the mobile consumer
  • Design and content creation for your website
  • Logo creation
  • Technical support
  • Website hosting and unlimited changes

If you are ready for a hard working website


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SEARCH ENGINE OPTIMIZATION

Get found online by consumers actively searching for your products and services. We make your website popular to Google so it appears when people search online for you and your products/services.

Search Engine Optimization

We offer:

  • On-site and off-site solutions
  • A la carte services and packages including: content creation, video services, blog posting, website tagging, linking from reputable directories and sites (including Shaw Media sites), updating and claiming business listings
  • Key word recommendations

If you want your website to come up higher in search results


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E-COMMERCE

Drive more local business. We promote your business and your incentive in print, online and via email to a local audience. Consumers in your backyard purchase vouchers toward your business. This means more foot traffic during a time you decide it is needed.

E-Commerce

We offer:

  • You choice of two structures without any up-front cost
  • Help customizing a deal that is right for you target customer and your business
  • Multi-platform promotion for your business and your vouchers

If you want to drive more local traffic to your business



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SOCIAL MEDIA MANAGEMENT

Stay connected to maintain loyalty and drive more sales. Social Media is Digital Word of Mouth! We help you leverage the power of Social to drive more repeat and referral business from your happy customers.

Social Media Management

We offer:

  • Creation and designing of social media accounts
  • Updating and maintain your social media pages, postings and promotions to make you the expert, build your community and promote your business
  • Managing social media advertising campaigns to ensure your messages reach your intended audience
  • Implementation and running contests to build your social media following

If you want to communicate to inform and drive more business



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CONTENT CREATION

Content is King for pleasing both customers and Google. We create fresh optimized blog articles and distribute through a variety of channels, positioning you as an expert in your field and building brand trust.

Content Creation

We offer:

  • Custom article for use on your website, blog and Social Media
  • Keyword inclusion in articles for SEO benefit
  • Article placement on Shaw Media websites, social media and in newspapers to reach a wider audience

If you are ready to show customers and potential customers why you are the expert in your field


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VIDEO

Engage current and future clients with your brand. Video entertains, educates and inspires. We tell the story of your business with sight, sound and emotion.

Video

We offer:

  • Full service video production, including editing and scripting
  • Distribution and optimization of your video on YouTube for high ranking on search engines
  • Pre-roll video advertising placement to targeted audiences or on targeted sites

If you want to tell your story with high quality video


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SEARCH ENGINE MARKETING

Be highly visible to consumers in the market for your products and services. We develop and manage a Google Ad Words campaign to get you in front of customers who are ready to take action.

Search Engine Marketing

We offer:

  • Custom-built campaigns using a variety of keywords and various ad copy
  • Expert management and campaign optimization
  • Call and conversion tracking

If you need to drive more calls, visits and sales right away



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REPUTATION MANAGEMENT

Protect your good name so you don’t lose any future sales. 70% of consumers believe peer reviews. An unknown bad review can cost you business.

Reputation Management

We offer:

  • Monitoring of reviews of your business
  • Timely alerts to make you aware of good and bad reviews
  • Advice on how to leverage good reviews and how to respond to bad reviews
  • Review boost by putting buttons on your website to encourage more consumer reviews

If you want to stay on top of and drive more reviews



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TARGETED MARKETING

Reach your target customers where they are online, whether on websites, mobile websites or mobile apps. It is all about who you want to reach. Be specific- target your customer with advanced technology.

Targeted Marketing

We offer (on a network of thousands of websites and mobile apps):

  • Geo-targeted digital display ads
  • Demographically targeted digital display ads
  • Behaviorally targeted digital display ads
  • Contextually targeted digital display ads
  • Search retargeted digital display ads
  • Site retargeted digital display ads
  • Cross device targeting
  • Mobile site and mobile app geo-fencing

If you want to advertise to the right audience


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EMAIL MARKETING

Email is the cost effective way to send out a direct-to-consumer real time message. Stay top of mind with your current customers or your target audience on a medium they are connected to nearly 24/7 and track results.

Email Marketing

We offer:

  • Targeted email campaigns to groups based on geography, demographics and interest categories
  • Creation of email creative
  • Creation of email subject line
  • Re-sends to same list or just to consumers who opened emails

If you want to use email as a direct way to contact the right audience


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TEXT & EMAIL MANAGEMENT

Stay connected with loyal customers. It is much easier to increase sales from past shoppers. Reach them through email and/or text messages to stay top of mind.

Text & Email Management

We offer:

  • Management of email and/or text databases
  • Help growing databases through promotion and collection of email addresses and cell phone numbers
  • Custom design of email newsletters
  • Creation of text message content
  • Execution of email and/or text message sends

If you want to drive more sales from repeat customers


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DIRECTORY OPTIMIZATION

Be visible in as many places as you can. Improve your online visibility through listings on top directory sites. This provides consumers with more information about your business when they are searching. The uniform listings and links improve your site ranking.


Directory Optimization

We offer:

  • Claiming and/or creation of your business profile with accurate and uniform info on the top search engines, social media and directory sites
  • New ways for consumers to get info and connect with your business
  • SEO improvement through back links from high quality websites

If you want to get found online when people are searching for you


From Our Clients
iconI would like to take a second to highly commend your Videographer, Jason, who did our Sponsored video shoots!!! He is absolutely amazing to work with! I know Realtors are a hard bunch to coordinate and work with and he handles the effort with skill, professionalism and top-notch customer service! His work is creative and on point!
Deb Olson - Broker, Realtor, ABR Spring Realty
iconThe 100th Anniversary CASH BASH promo that the Northwest Herald created, implemented and managed for us was fantastic! It drastically increased our exposure in celebrating Home State Bank’s 100th year in business.
Brett Berg - VP/Director of Marketing, Home State Bank
iconPlanitSave.com is an advertising plan that has worked very well for us. Our existing customers can save money and we have gained many new costumers because of the discount offers that are promoted in Morris Daily Herald and MorrisDailyHerald.com.
Mike and Pam Voytek - Owners, Lindy’s Chili & Gertie’s Ice Cream
iconShaw Media has been tremendous to work with. The transition that we experienced shifting was not only well worth the risks but flawless, due mostly in part to the knowledge, professionalism and dedication of the team at Shaw.
Kristen Capista - Financial Aid Advisor, The Salon Professional Academy
iconI was completely unaware of what digital marketing was. Pam and Brett explained it completely and I decided to advertise on national sites for the next 4 months by targeting people who are active in the real estate market. Received my first report and was completely surprised as to the results. I was above average on my click through rate. There was a screen shot of my ad on Fox News, to see what my ad looks like online. People have even told me, I saw your ad.
David R. Hufford - Broker, Karges Realty
iconThe Planit Save program has been a great way to bring new customers to our car wash without any out-of-pocket expense. I now take advantage of this deal every month!
Diane Klinges - Manager, Landmark Auto Wash & Detail Center
iconIn today's world of information overload, it's increasingly important to find the right balance between traditional print advertising and digital marketing possibilities. My sales representatives at Shaw Media took the time to listen and understand Nazareth Academy's needs in order to come up with an effective advertising strategy for our Open House campaign. Their knowledge and creative assistance were invaluable.
Alena Murguia - Public Relations Coordinator, Nazareth Academy
iconWe have been running digital advertising on TheHerald-News.com for over a year now and we continue to see an increase in traffic to our website. We now see, on average, 150 clicks per month from readers on TheHerald-News.com going to the Tyson Motors website. We also use the “Sponsored Content” program, where stories appear on The Herald-News website and Social Media. It is a great program that has allowed us to blog to the community about “New” happenings with Chrysler Jeep Dodge and talk about topics that are important to local readers and our customers. We also use the content and videos on our own site, which helps our SEO ranking.
Jim Kinney - General Manager, Tyson Motors – Chrysler Jeep Dodge

ABOUT US

Brand Promise

Shaw Media Digital is the digital marketing division of Shaw Media. Shaw Media is an agile, industry –leading media company. Our brand promise guides us in the way we partner with businesses and the community. Shaw Media promises to provide relevant information for all of our customers, develop effective marketing solutions for all our business partners, and to be aggressive community advocates for our markets.


Service Area

Shaw Media Digital has Digital Marketing Specialists to serve you in the Chicago, Central Illinois and Central Iowa markets. Shaw Media has offices throughout the suburbs of Chicago. Offices in the North suburbs are located in Crystal Lake in McHenry County and Grayslake in Lake County. Offices in the West suburbs are located in Downers Grove in DuPage County and St. Charles in Kane County. Offices in the South suburbs are located in Joliet in Will County and Morris in Grundy County. Shaw Media central Illinois offices are located in Princeton, Dekalb, Sterling and Dixon. Iowa Shaw Media offices are located in Newton and Creston, both outside of DesMoines. No matter where your business is based or what market you are trying to reach, Shaw Media Digital can help.


Products and Services

Much has changed since Shaw Media was founded in 1851 and Shaw Media has changed along the way too. As businesses’ marketing options have transformed, Shaw Media has offered only the most relevant and effective products. Today that includes digital marketing and advertising solutions such as:

  • Website Development
  • Search Engine Optimization
  • Search Engine Marketing
  • E-Commerce
  • Social Media Management
  • Content Marketing
  • Video Marketing
  • Reputation Monitoring
  • Targeted Digital Advertising
  • Email And Text Marketing
  • Directory Listing Optimization

Shaw Media Digital will continue to stay up to date with the latest trends and best practices in digital marketing. We will continue to customize programs for businesses to drive results and help them meet their marketing goals.



CONTACT US

We want to help your business grow!

Are you ready to improve your online presence and grow your business? For more information about how Shaw Media’s Digital Marketing and advertising services can help you accomplish your business goals, contact us today.

Rita Walker, Digital Advertising Director

icon 2digital@shawmedia.com

icon 2630-427-6227

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